Vinfast car showroom: Connecting the smart electric vehicle ecosystem with a great experience

 This car showroom is a part of HOMA’s participation in the competition organized by VinFast, a subsidiary of VinGroup.

VinFast is accelerating its way to become a globally popular smart electric vehicle brand. Among the challenging and complex tasks undertaken by the company, building an astonishing international showroom is one of the most important tasks. In relation to the design considerations, what are the key aspects that make up a great showroom design?

The project takes inspiration from the impressive speed of constructing a 350-hectare automobile factory within 21 months by Vingroup. With an entrepreneurial spirit, determination, and intelligence, the design team has identified 5 fundamental aspects as the foundation of the showroom: Brand Identity – Spirit – Inspiration – Value – Utilities.

STRATEGY

The design team has proposed the following ideas for the urbanarium project:

• The VinFast smart electric vehicle is not just a part of the product ecosystem. It is also a part of the natural ecosystem, actively minimizing negative impacts, consuming energy efficiently, and fulfilling environmental responsibilities.
• The showroom presents the concept of an ecosystem, providing customers with new experiences and perceptions of smart electric vehicles.
• The showroom’s design language is captivating yet appropriate, forming a solid foundation for VinFast’s design. It also offers a seamless access experience and convenience for customers’ purchasing decisions.

You can find more internaltional competition in our project here